We brought in Firehole Hooks to replace Dai-Riki Hooks 6 months ago and they have been a popular hook. They are black competition hooks that are great looking and super sharp, but they are not standard size compared to other tying hooks. We have replaced them with MFC hooks that come in standard sizing and are blowing out the the Firehole hooks. The MSRP is $7.25 for 36 hooks and we are selling them for $5 a pack. It's tying season some come get them!